How FirmVoice handles information on this website.

Information we may collect

Depending on how you use the site, we may collect information in several ways.

Information you provide directly

You may provide information such as your name, email address, phone number, law firm name, role, practice area, scheduling information, and other details when you contact us, request information, book a call, submit a form, or interact with a FirmVoice agent.

Website and device information

When you visit the site, our analytics and technology providers may collect information such as your IP address, browser type, device type, operating system, referring page, pages viewed, approximate location derived from IP address, time spent on pages, clicks, scrolling behavior, and similar usage information.

Call and agent interactions

If you call or test a FirmVoice agent, the interaction may involve call metadata and, depending on the configuration, recordings, transcripts, summaries, contact details, and information you provide during the call. Do not provide sensitive information that is unnecessary for the purpose of the interaction.

How we use information

We may use information to:

• Respond to inquiries and communicate with you.
• Schedule demonstrations, consultations, and onboarding calls.
• Operate, maintain, secure, and improve the website and FirmVoice services.
• Understand how visitors use the website and which pages or features are useful.
• Measure website performance, marketing effectiveness, and conversions.
• Diagnose technical problems and prevent misuse, fraud, or security issues.
• Comply with applicable law, legal process, and contractual obligations.

Google Analytics

We use Google Analytics 4 to understand website traffic and usage. Google Analytics may use cookies or similar technologies and may collect information about your device, browser, interactions with the site, pages viewed, referring sources, and approximate geographic information.

We use this information to evaluate site performance, understand visitor behavior, and measure actions such as booking-link clicks, test-agent clicks, and engagement with website tools. Google processes information under its own privacy and data-handling terms.

Microsoft Clarity

We use Microsoft Clarity to better understand how visitors interact with the website. Clarity may collect behavioral and device information through cookies and similar technologies and may provide heatmaps, interaction data, and session-replay features that help us identify usability issues and improve the site.

We use Clarity for website analytics and optimization. Microsoft processes information under its own privacy and data-handling terms.

Cookies and similar technologies

Our site and third-party providers may use cookies, scripts, pixels, local storage, or similar technologies to operate the site, remember settings, understand site usage, and measure performance. Browser settings may allow you to block or delete cookies, although doing so can affect how some website features function.

Where applicable law requires consent before certain analytics technologies are used, additional consent controls may be provided.

Service providers and third parties

We use third-party providers to operate portions of the website and business, including website hosting, analytics, scheduling, CRM, communications, phone services, and other software. Those providers may process information on our behalf or under their own applicable terms.

We may also disclose information when reasonably necessary to comply with law, respond to legal process, protect rights or safety, investigate misuse, or support a business transaction such as a merger, acquisition, financing, or sale of assets.

We do not describe ordinary use of service providers as a promise that information is never shared. Information may be disclosed to vendors and processors as reasonably necessary to operate the website and provide the services requested.

Data retention

We retain information for as long as reasonably necessary for the purposes described in this policy, to provide services, maintain business records, resolve disputes, enforce agreements, meet legal obligations, and support security and fraud-prevention needs. Retention periods vary depending on the type of information and the systems involved.

Security

We use commercially reasonable administrative, technical, and operational measures intended to protect information. No website, transmission method, or storage system can be guaranteed to be completely secure.

For more information about the security approach used for the FirmVoice service, see our Security & Confidentiality page.

Your choices and privacy requests

Depending on where you live, you may have rights relating to personal information, which can include rights to request access, correction, deletion, or information about certain disclosures. Those rights vary by jurisdiction and may be subject to exceptions.

You can also control many cookies and similar technologies through your browser settings. Some third-party analytics providers may offer their own opt-out mechanisms.

Children's privacy

The FirmVoice website and services are directed to businesses and professionals and are not intended for children under 13. We do not knowingly seek personal information from children under 13 through this website.

Changes to this policy

We may update this Privacy Policy from time to time as our website, services, providers, or legal obligations change. The effective date at the top of the policy will be updated when material revisions are made.

Contact

If you have a privacy question or request, contact FirmVoice through the contact or booking options available on this website and identify the request as a privacy matter.

FirmVoice is a service of Redline Marketing LLC.